CPATurk Independent Audit

Our Employee Experience Design service focuses on understanding, improving, and turning every interaction your company has with its people into a loyalty-building experience.

From candidate touchpoints and first-day impressions to performance reviews and exit interviews, the entire journey is mapped and redesigned through a human-centered lens to strengthen employee experience and engagement.

Employee Experience Design Consulting

Why Employee Experience Design Consulting?

Below are some of the concerns we have heard in the field for more than 20 years—along with the solutions we provide around employee experience, engagement, and loyalty.

Frequent Concerns and Our Approach

No. Concern Our Solution Next Step
1 “We don’t really know what it feels like to work here.” Map the experience journey and clarify every touchpoint. How does the first-day experience feel at your company? Let’s find out together.
2 “The values we post on LinkedIn aren’t lived inside the company.” Translate values into daily behaviors. Culture starts with behavior, not slogans. Let’s spread it together.
3 “Managers hesitate to give feedback.” Teach dialogue techniques for radical transparency. Feedback is a skill. We help your leaders master it.
4 “We run many employee surveys, yet participation is low.” Design meaningful, action-oriented measurement systems. You can’t manage what you don’t measure—let’s define what and how to measure.
5 “In hybrid work the team bond is gone; no one socializes off-screen.” Create digital–physical hybrid rituals. Let’s launch the first ritual that connects people beyond the screen.
6 “Employees can’t see a career path and don’t plan to stay long term.” Map competency-based career pathways. Want a clear route for every role? Let’s draw it.
7 “Rewards are always monetary; recognition culture is weak.” Design real-time micro-recognition systems. Recognition is a culture issue, not a budget line—let’s prove it.
8 “Employees suffer from constant survey fatigue.” Implement pulse surveys and rapid results-sharing loops. Fewer questions, more action—let’s pilot a new approach.

Our Consulting Phases

We help organizations reimagine employee experience through structured phases – from mapping the journey to rolling out sustainable solutions.

1. Mapping the Current Experience

We chart the full employee journey from candidacy to departure:

  • 1.1 Journey & Touchpoints: Identify touchpoints, emotions, and critical moments across the employee lifecycle.
  • 1.2 Listening Sessions: Conduct internal sessions to capture authentic employee insights.

2. Experience Index & Data Collection

We gather and analyze multi-source data to identify core issues:

  • 2.1 Surveys, Focus Groups & Exit Interviews: Collect quantitative and qualitative insights.
  • 2.2 Engagement & Satisfaction Metrics: Analyze engagement, satisfaction, and recommendation data.
  • 2.3 Critical Issues Identification: Pinpoint the three most urgent employee experience challenges.

3. Experience Design Workshops

We run collaborative design workshops with employees to co-create meaningful solutions:

  • 3.1 Co-Design Approach: Work together with employees on the top three experience issues.
  • 3.2 Design Thinking Tools: Define the most meaningful experiences tailored to your reality using Design Thinking methods.
  • 3.3 Values-Based Behaviors: Create behavior sets aligned with company values.

4. Rolling Out Experience Sets

We support the implementation of new experience practices:

  • 4.1 Integration into Core Processes: Launch improvements in onboarding, promotion policies, and exit interviews.
  • 4.2 Manager Development: Equip managers with experience-leadership skills.
  • 4.3 Ongoing Measurement: Build simple dashboards to track and measure employee experience.
Employee Experience Design Roadmap

Project Deliverables

1

Employee Experience Current-State Analysis Report

2

Experience Journey Map & Critical Touchpoints Matrix

3

Experience Design Workshop Findings

4

New Behavior Sets & Leadership Guide

5

Experience Dashboard Recommendation and Measurement Model



Our Consulting Methods

How We Work

1

Persona Development & Journey Mapping

We build personas and map employee journeys to deeply understand their motivations, needs, and pain points across touchpoints.

2

Focus Groups & In-Depth Interviews

We conduct focus groups and one-on-one interviews to uncover rich, qualitative insights about organizational culture and experiences.

3

Employee Experience Canvas

We use a structured canvas model to visualize the end-to-end employee experience, making hidden gaps and opportunities visible.

4

Storytelling & Experience Workshops

We facilitate workshops where employees and leaders share stories, creating shared understanding and actionable experience-driven solutions.

5

Data-Driven Improvement Cycles (Plan-Do-Check-Act)

We apply PDCA cycles to continuously monitor, test, and improve employee experience initiatives using evidence-based insights.

6

Design Thinking Sprints

We run intensive sprints to prototype and test innovative solutions rapidly, ensuring tangible outcomes and employee-centered design.


Contact Us

Erden Tüzünkan

ErdeN Tüzünkan

Partner | IT Audit & Corporate Transformation

📧 erdentuzunkan@cpaturk.com.tr

📞 +90 212 255 02 15